Katie Lim, IDSA

Senior Industrial Designer, frog Katie’s career started at Kids2 where she designed for Bright Starts, Oball, and later led infant toys for Baby Einstein and play gym innovation. After relocating to NYC, she worked at Pollen Design partnering with Jane West to redefine cannabis products for women. When Katie joined BARK in 2017, her designs quickly established a point of view and design standard within the pet industry. This point of view helped create the Super Chewer brand, growing its DTC base rapidly and expanding to retail placement. The brand’s success led to building and overseeing a focused Industrial Design team to continue the push for innovation, aesthetic, story, and play through award-winning designs. Katie is now a Senior Industrial Designer for frog to dive deeper into research, design strategy, technology, brand creation, and UI/UX considerations across multiple product categories and clients. By night, she continues her passion for toy design and illustration.  

Activities for Katie

IDEA Juror | 2024, 2025
20/2X Recognition | 2023

Katie was recognized for leadership creating the WID NYC Chapter, growing the leadership board to 6 representatives, hosting the most diverse leadership board of all professional IDSA chapters, and kicking off chapter activity with an inaugural event that hosted over 100 guests.

Chapter Officer | 2023
Speaker | Getting It Made Deep Dive | 2021

Design for Non-humans

Dive deep into the world of designing for dogs. Katie will share stages of her process used to create special experiences for dogs and their parents. She’ll also walk through her knowledge of hard and soft materials used in the toy industry, along with factory insights and manufacturing considerations.