Industrial Designer | Energizer Holdings Inc.
Joanna is an industrial designer at Energizer Holdings Inc. Her educational and professional experiences have sparked her interests in design research, problem solving, and human centered and empathic design. Throughout her career, she hopes to design products that will make a positive impact on people’s lives. Joanna received her Bachelor of Science in Industrial Design from the Ohio State University.
Joanna Celestina, IDSA, is Chair of the IDSA Cleveland chapter and a senior industrial designer at Energizer Holdings in Westlake, OH.
Joanna has been involved with a number of initiatives at Energizer this past year. She’s been instrumental in establishing and implementing design research and user testing procedures for the product design team. Alongside design manager, Christopher Bourne, and the Energizer team, she was a key contributor in the development of the recently launched Energizer Headband Light, an innovative take on the headlamp, designed for comfort and ease of use. Joanna has also assisted in the continued evolution and implementation of Energizer’s Design Language System, beginning with the patented Energizer Clip Light and product line extensions.
Over her past two terms as IDSA Cleveland chapter chair, Joanna has helped revitalize the chapter by bringing Cleveland area designers together through engaging events.
IDSA Cleveland hosted and/or collaborated on a total of eight events over the course of 2021. For this she thanks the chapter’s Vice Chairs, Scott Urban, IDSA, and Jayson Simeon, IDSA, and Student Outreach Coordinator, Kristin Brindza, IDSA, for all their hard work and the great teamwork put forth to make 2021 the chapter’s most successful year yet.
IDSA Cleveland participated in the first Cleveland Design Week, hosted by Jacinda Walker, IDSA of designExplorr. During the week, the chapter led a virtual software demo and industrial design overview for middle school to high school-aged students in the Moos Program. “Our goal,” says Joanna, “was to advocate and bring awareness of the industrial design field to the youth and to expand our reach, promoting diversity and inclusion within our field.”
In addition, IDSA Cleveland collaborated for a second and third time with IDSA Columbus and IDSA Cincinnati to launch Blurred Lines 2.0 and the Leadership Hype Seshevent. “The goal for the Leadership Hype Sesh was to educate the community on the benefits of IDSA membership and promote leadership volunteerism,” Joanna says. Both of these events were part of a new kickoff for the virtual Cross-Chapter collaboration series, initiated by Monica Tournoux, IDSA (one of the 20/20 IDSA Recognition recipients) and aimed at developing a virtual collaboration toolkit for all IDSA chapters: “Special thanks to Monica Tournoux, Romina Barrera, and Caterina Rizzoni for helping make these events a success!”
To close out 2021, Joanna says that IDSA Cleveland wanted to do something special to bring people back together safely in person and to celebrate Cleveland area designers. In November, they hosted the first ever “Designed In Cleveland” event at Moen’s headquarters, in which local companies presented and displayed their work.
“It was amazing to see the majority of the Cleveland design community show up, share their work, and engage with one another!” Joanna recalls. “Witnessing the community coming together and showing their support has been my main source for motivation and makes chapter leadership very rewarding.”
She continues: “I am extremely grateful for all the continued support from IDSA, the greater design community, and my colleagues at Energizer. I am also very appreciative of and humbled by the countless opportunities IDSA has provided. With elections around the corner, I am looking forward to seeing what’s next for our chapter and have complete confidence that the new leadership team will continue the cross-chapter collaborative efforts and bring engaging events to the youth and local design community.”
