Creative Director, Morrama
Jo is an industrial designer and creative director of London-based design and innovation consultancy, Morrama.
Since founding Morrama in 2014, Jo and the team have created thoughtful, award-winning products for startups all over the world. The team’s design approach is deeply rooted in storytelling, user experience, and sustainability.
Offering startup consulting alongside product development, Jo has helped startups, including sustainable cosmetics company Wild, and Peloton rival Apex, go from early concept to securing £millions worth of funding in the past year.
Aside from running the agency, Jo is also a tutor at the Royal College of Art.
Why I Started My Own Agency
Entering into the design industry after graduating, I took a position as the only female designing in a team of 20+ men. It’s only 8 years on that I realise how much this experience affected my decision to start my own agency, how the all-male environment shaped my view on the industry, and what I felt I could do better by going it alone.
Since starting Morrama I’ve worked with over 100 startups, from small ‘mom and pop’ brands to some of the fastest-growing UK companies. Join me to find out why I believe being a female-led design consultancy has been a key part of our success and get an insight into my journey as a female founder.
