Design Director, S.E.E.D, adidas
Cheresse has been in the footwear industry over 14 years. Her career began in Beaverton, OR at Nike where she was a footwear designer for 10 years before moving back to her hometown of Miami, FL to teach design at both the high school and college levels. She launched No Shoes Creative, design consultancy, in 2016 and designed footwear for Champion upon the relaunch of the brand. In January 2020, Cheresse made the move to Brooklyn, NY to lead the adidas S.E.E.D. Program as the Design Director. Cheresse is part of the team that's transforming the footwear industry and cultivating the next generation of diverse design talent.
The Intersection of Passion, Business & Design Education = Purpose
Designers at various stages in their careers struggle to continue to find purpose in the products or systems they create season in and season out. Albert Pine penned, “What we do for ourselves alone dies with us; what we have done for others and the world remains and is immortal.” Therefore, the wellspring of fulfillment and longevity exists at the intersection of our passion, purpose that benefits others and innovative approaches to business objectives. Cheresse will discuss the fulfillment she’s achieved at this intersection, how she’s part of the team that’s transforming the footwear design industry and cultivating the next generation of diverse design talent.
