Founder, Win Without Pitching
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creatives.
The Win Without Pitching Manifesto, published in 2010, has sold over 45,000 copies and launched a revolution in how creative and marketing firms approach to new business development. Pricing Creativity: A Guide to Profit Beyond the Billable Hour, published in 2018, is a comprehensive guide to value-based pricing for creative firms.
Blair also hosts, along with David C. Baker, the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Blair lives in the remote mountain village of Kaslo, British Columbia, Canada.
Pricing Creativity
Pricing should be a creative act, says Blair Enns, author of Pricing Creativity: A Guide to Profit Beyond the Billable Hour. But in a design firm, it rarely is. Instead, designers see their firm trapped in a narrow band of prices they can command, a band from which it is not easy to escape.
“Your prices are like a prison cell,” says Enns, “but it’s a prison of your own making rather than a marketplace reality.” By thinking more deeply about value and thinking more creatively about how to capture some of that value, you can keep expanding the walls of that cell until one day they fall away completely. In this talk, Enns, who is the founder of Win Without Pitching, the sales training organization for creative professionals, will map out the steps to untethering your prices from effort and marketplace forces.
