Wen Xie, IDSA, has been honored with a Red Dot Design Award for a groundbreaking logistics platform that prevents information leakage during deliveries. By integrating advanced data encryption, the system ensures that users’ personal information—such as home addresses—remains private, accessible only to an AI backend. This innovation not only strengthens user privacy but also improves logistical efficiency, reinforcing Wen’s commitment to ethical and responsible design.
Beyond this achievement, Wen has led impact-driven design solutions across multiple industries. At FanDuel, they applied responsible gaming principles to foster a safer user experience, mitigating addiction risks. In beauty e-commerce, their AR try-on feature helped lower return rates and reduce waste, making online shopping more sustainable. At NIO, they designed experiences to build trust in autonomous driving, improving safety and driver confidence.
Wen’s design philosophy embraces the dual nature of innovation—while technology can solve pressing problems, it can also introduce new risks. By prioritizing speculative and ethical design, they ensure that today’s solutions contribute to a more responsible, sustainable future.
For Wen, joining IDSA has been a meaningful milestone, connecting them with a community of designers who prioritize responsible innovation. Engaging in discussions and resources through IDSA has reinforced their belief that design is a collaborative discipline, where shared knowledge leads to forward-thinking solutions. “Being part of [IDSA’s] vibrant network reminds me that design is a collaborative discipline, where shared ideas can lead to impactful solutions that are both thoughtful and forward-looking.”
About Wen
An award-winning product designer, Wen Xie specializes in crafting responsible and future-proofed design solutions. Their career has spanned collaborations with global leaders in e-commerce, automotive technology, and gaming, creating products that have reached millions. With a strong focus on digital privacy, sustainability, and human-centered innovation, Wen’s work bridges cutting-edge technology with ethical design principles.
Beyond professional practice, Wen is deeply invested in speculative design, exploring how today’s design decisions shape the future. As an active IDSA member, they continue to champion responsible design, ensuring that the digital landscape remains safe, inclusive, and sustainable.