Pedagogy of Design Language

How to Create a Stronger ‘Brand-User’ Connection?
POST_C~1
How to Create a Stronger ‘Brand-User’ Connection?
Chunshik Kim
Savannah College of Art and Design

Pedagogy of Design Language

How to Create a Stronger ‘Brand-User’ Connection?
POST_C~1

The increasing impact of technology and the integration of AI in the creative industries have sparked discussions about the value of traditional craftsmanship and originality. In this changing landscape, design education plays a crucial role in educating students to develop relevant skills for the future.

This paper focuses on fostering students’ exploration of the emotional aspects of design. By developing a design language that authentically reflects users’ personalities and characteristics, students can cultivate a deeper understanding of human needs and desires. This understanding becomes particularly valuable as AI becomes increasingly involved in automating routine tasks.

In the classroom, embracing the diversity of individuals and their originality enables students to develop a creative perspective on the role of technology and its impact on our lives. They can learn to strike a balance between the advantages of AI and the preservation of essential human elements that contribute to meaningful and engaging design experiences.

Ultimately, this paper aims to provide a foundation for creative resources that embrace diversity and inclusivity. By doing so, it empowers students to shape the future of the industry in positive ways that align with the values and aspirations of the newer generation.

Year: 2023