Century designs car seats, strollers, highchairs, and play yards with one overriding goal: to create a happy world for the next century. To get there, the company reaches out to parents who sometimes feel overwhelmed by all that goes into raising children. The new brand identity program celebrates parents, letting them know that Century is there for them with simple, affordable, and uniquely sustainable baby gear. The new brand personality was infused into all aspects of content development, from product names and packaging to web content and social media. The intention was to connect with parents across every brand communication with a touch of humor.

Designed by: Newell Brands Design

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