Samuel Lizzi

Product Development Evangelist Samuel Lizzi is the go-to expert for businesses seeking rapid transformation. With over 15 years of international experience, having lived and worked in dynamic hubs such as London, Milan, and New York, Samuel brings a wealth of global insights to the table. A true champion for products, whether physical or digital, Samuel’s approach is grounded in a profound belief in the power of impact measurement. He believes in fostering a no-blame culture and excels at identifying and rectifying issues, working seamlessly from the customer level to the CEO’s office. One standout example of Samuel’s transformative prowess is his tenure at a brand aspiring to claim the top spot in the UK market. With no formal plan in place, Samuel leveraged his expertise to diversify the product portfolio and streamline development processes. This strategic move resulted in a staggering achievement: in the first year, the brand exceeded its goals, selling a remarkable 5.5 million units globally, and generating a staggering $35 million in revenue. Such unprecedented success led to the brand’s acquisition by a US-based competitor, solidifying Samuel’s reputation as a catalyst for unparalleled business growth. When it comes to Samuel Lizzi, the proof is in the impact. With a track record of turning aspirations into accomplishments, he stands as a testament to the potential for remarkable change within any business environment.

Activities for Samuel

Speaker | Design Entrepreneurship Deep Dive | 2023

Design Economics

This session is about simple economics to lever project effectiveness, and to maximize returns in an entrepreneurial context. It focuses on issues that are not taught in core ID curriculum but are essential in venture development.

The audience will learn:

  1. How to engage in BOM & Bea development as a form of internal communication to earn respect and know where you are.
  2. How to create a ‘microplan’ to communicate clearly with financial experts and investors – two different things.
  3. How to shift your qualitative language to persuasive quantitative data.
  4. How to retain your sanity through an unfamiliar and usually exhausting process.