Sriram Ramanan

Director, MarketCast Sriram is a Director at MarketCast, a leading provider of data-driven insights and solutions for the media and entertainment industry. As the leader of the Ad Solutions team, he partners with clients to optimize their advertising strategies and measure their brand performance across different platforms and channels. Sriram leverages his skills in corporate strategy, process mapping, and brand building to deliver data-driven solutions that help clients achieve their goals and enhance their brand image. He also collaborates with internal and external stakeholders to ensure the quality and timeliness of projects and deliverables. His mission is to empower clients with data and insights that help them make informed and effective decisions.

Director, MarketCast

Sriram is a Director at MarketCast, a leading provider of data-driven insights and solutions for the media and entertainment industry. As the leader of the Ad Solutions team, he partners with clients to optimize their advertising strategies and measure their brand performance across different platforms and channels. Sriram leverages his skills in corporate strategy, process mapping, and brand building to deliver data-driven solutions that help clients achieve their goals and enhance their brand image. He also collaborates with internal and external stakeholders to ensure the quality and timeliness of projects and deliverables. His mission is to empower clients with data and insights that help them make informed and effective decisions.

Activities for Sriram

Speaker | Design Entrepreneurship Deep Dive | 2023

Design Economics

This session is about simple economics to lever project effectiveness, and to maximize returns in an entrepreneurial context. It focuses on issues that are not taught in core ID curriculum but are essential in venture development.

The audience will learn:

How to engage in BOM & Bea development as a form of internal communication to earn respect and know where you are.
How to create a ‘microplan’ to communicate clearly with financial experts and investors – two different things.
How to shift your qualitative language to persuasive quantitative data.
How to retain your sanity through an unfamiliar and usually exhausting process.