The challenge for the packaging design for the Sonos Arc was to create a premium unboxing experience using sustainable materials. The design explorations focused on key elements of the unboxing experience, including product presentation, easy opening, and paper-based product protection. All aspects of the customer journey were examined to deliver a joyful experience. The design features beautifully engineered pulp cushions, a patented clip system, and a lid-and-base box style. Upon lifting the lid, the customer is presented with the sound bar in its tailored product wrap. The packaging utilizes 97% postconsumer recycled content for parts made from paper and represents the Sonos brand and product in a premium way.

Designed by: Jeremiah Etchison, Matthew Chung, Michelle Enright, Ben Blanchard, and Dana Krieger

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