Fitbit packaging is how consumers are welcomed into the Fitbit Family. Although it appears unassuming from the outside, the new package design features a pop-up book structure that presents the device and accessories all at once in a delightful way. The molded paper-pulp tray, with its beautiful contour, props the device up and allows users to see more of the product. Users won’t have to struggle to remove accessories thanks to the pull tab on the accessory box. Lastly, clear instructions are printed on the package to direct users to the Fitbit app for seamless product onboarding.

Designed by: The Fitbit Industrial Design Team

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