The Frame turns the TV into a true masterpiece, bringing a room’s wall to life. When the TV is off, rather than a black box, it turns the space into a gallery. The TV switches to art mode, displaying art from its own collection as well as works by world-renowned artists from numerous partner museums and galleries. The product supports brightness and motion-sensor technology. When no motion is detected, it turns off. The Frame comes with a customizable bezel available in different shapes and materials to best suit each user’s taste and décor.

Designed by: Jaeneung Lee, Diana Minsun Kang, Chulyong Cho, Sunyoung Kim, and Dongho Lee of Samsung Electronics Co., Ltd.

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