Seoul Light DDP was a colorful festival of light in December 2022 that embellished the facade of the DDP building. During the event, Seoul Light DDP entranced citizens and tourists with a combination of art and technology. The festival sometimes suggested the future that DDP sees, sometimes spotlighted the present we live in, and sometimes offered sensational artistic inspiration. It also brought more visitors to this area of Seoul, evidenced by the 174% increase in credit card use in the area and the 127% increase in subway users at the local subway station.