Automotive Marketing Manager, Covestro
Karen Guzman works for Covestro as Automotive Marketing Manager. She leads the strategy for Engineering Plastics, Circular Economy and outreach to the Design Community within the automotive Industry in the Americas.
Based in Pittsburgh, Karen has previously occupied roles in Automotive Market Development in Mexico and Detroit for both Covestro and BASF. In Mexico, she represented Covestro's Engineering Plastics division at ANIQ and CIPRES, contributing to Social Responsibility and Sustainable Development initiatives, as well as the implementation of the ANIPAC "Zero Pellet Loss" program at Covestro. Karen holds a degree in Chemical Engineering, a Master's Degree in Marketing and International Business, and a diploma in Automotive Design and Engineering. She has been a speaker at various Automotive Industry conferences organized by SPE, ITB, and DVN.
Sustainable Design in Automotive Plastic Components
Circularity requires innovative technologies, designs, material selections, and their effective utilization to conserve valuable resources and minimize the long-term effects of CO₂ emissions. The purpose of this presentation is to demonstrate how engineered plastic solutions and sustainable design can lead to a more sustainable future. It will highlight the principal challenges of achieving Circularity, the importance of collaboration throughout the value chain, and will present specific cases of plastic automotive components that have been redesigned for sustainability, which can be applied to other components and industries.
The audience will learn:
The integration of Engineering Plastics, Design Thinking, Mono-Material approach, Advanced Techniques and other strategies can lead to sustainable designs in automotive components. This approach is versatile and can be applied across various industries and markets to enhance sustainability.
