Associate Professor of Industrial Design, Iowa State University
Lisa is a talented visual communication designer with a passion for authenticity, creativity, perseverance, and hard work. With a diverse range of interests, from oil painting to empowering women, Lisa brings a unique perspective to her work. She currently serves as a director of insight translation with the design research team at Lextant, the human experience firm. Combining storytelling, visual communication design, and information graphics, Lisa makes user research findings more actionable, insightful, and meaningful for Lextant’s variety of clients. She is also skilled at facilitating creative or exploratory workshops to help clients develop and prioritize innovative ideas based on research insights.
Lisa holds a Bachelor of Science degree in Graphic Communication Design from the University of Cincinnati and has been actively involved in various extracurricular activities during her time there, including leadership roles in Kappa Delta Sorority and the American Institute of Graphic Arts. She continues to enjoy mentoring students and supporting their professional pursuits.
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How to Tell a Compelling Story with Generative Research
Research deliverables provided at the fuzzy front end of the design thinking process, empathy phase, or generative research, can be difficult to apply. In this presentation, attendees will learn a simple three step process to effectively communicate and leverage their generative research findings.
The audience will learn. . .
