Senior Product Manager, David Energy
Arianna has 8+ years' experience at the intersection of product design and sustainability. She currently leads product development and go-to-market strategy for David Energy’s business solutions, helping owners and operators to manage their energy and participate in market programs.
Prior to joining David Energy, Arianna led product development and go-to-market strategy at energy startups Uplight and Mammoth Water. Prior to entering the cleantech space, Arianna spent 5 years leading user research and design consulting for Fortune 500 companies in the automotive, healthcare, and financial services sectors to drive innovation strategy and execution.
Arianna holds a B.A. in Visual Communications from Penn State, an M.A. in Design for Sustainability from the Savannah College of Art and Design, and an MBA from the University of Colorado Boulder. She now proudly serves as the Alumni Mentor for SCAD’s Design for Sustainability program.
Growth Stage Innovation – A Discovery Rhythm
This session explores the strategies for achieving a balance between the rapid pace of growth stage companies and the critical need for user research to identify product-market fit. Strong insights are key to informing how a startup’s big, innovative vision gets translated into meaningful features that drive growth. The methods used to establish these insights, though, often look different than the methods that might make sense for a mature organization looking to expand into a new segment or category. This session will leave you with practical approaches to keep discovery lean, while still giving you the confidence to make decisions and get things done.
The audience will learn. . .
