The future of mobility is facing a deep change in consumer behavior. Getting from point A to B is no longer about a having a car, taking the train, or a plane. It’s about all of them together, with the extra ingredients of sustainability needs, the development of autonomous driving, the relevance of experiences over ownership, and all the new challenges and opportunities that technology brings -from ride-sharing apps to the personalization of products and services. In this scenario, the role of design is essential for companies to rethink their overall model to a mobility service approach.
Panel discussion moderated by Jason Belaire, IDSA
Key speaking points
Date: Wednesday, June 30th, 2021
Time:09:00 California, USA
10:00 Colorado, USA
17:00 London, UK
18:00 Madrid, Spain