The goal of the packaging for the Xbox Adaptive Controller was to create an empowering unboxing experience for anyone who would be gaming with the controller. The designers worked directly with gamers who have limited mobility to understand how they could make the unboxing experience as frictionless as possible. They strove to make the opening experience for both the retail box and the online delivery box as painless as possible, so if a gamer ordered from Microsoft.com, they would have a great experience right from their doorstep.

Desiged by: Kevin Marshall and Mark Weiser of Microsoft’s Packaging Design Team

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