This project involves the Loupe magnifying device, a digital experience, a visual identity, environmental graphics, a mobile app and a website for the expanded American Museum of Natural History. With Loupe the museum comes alive, generating a whole new layer of experience. Use it to get a thorough description of an exhibit and save it to your personal collection to enjoy later at home. Visitors can also use it to update their finds to their Instagram Story. With the audio and video guide you can watch and listen to experts explain the unknown to help you learn. 

Designed by: Han Jun Kim and Prof. Hoshi Ludwig of School of Visual Arts

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