Helm is a personal home computer server that allows people to take back ownership of their online data starting with email. Collecting people’s data—and their family’s—is a massive industry with major social impact yet few viable alternatives. Helm features high-performance capabilities normally found in larger business-class hardware. The pagoda-style design was selected for its ability to create a solid-state cooling solution for the electronics—essential for longevity—combined with great expandability and a gentle cue for an icon of dwelling. 

Designed by: Gadi Amit, IDSA, Erik Askin, IDSA, Andrew Browning & Alex Chow of New Deal Design

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