Pethroom is a premium brand of pet grooming and cleaning products that actively leads the creation of a healthy pet culture by seeing the world from the perspective of pets. Our brand colors are blue and yellow, which are the most visible colors to red-green colorblind pets. When pets see Pethroom products, they can recognize them as their own. Pethroom features animal characters called Roommates who behave or express themselves like humans do. We represent what pets need through these characters and reflect them in the brand. We strive to understand pets from their perspective, coexisting with humans, and use characters to evoke empathy.