We supported Aquetha, a 100-year-old sake brewing equipment trading company, in the areas of branding and communication for the launch of a new business and signature product. Branding included visual identity, sake bottle, packaging, website, and ad design. The branding concept creates a sense of exclusiveness for the users, while the unique sake bottle and packaging enrich the product itself. A website tells the story of how this brand is made, with a user-centric and intuitive design. Our strategy reframes aged sake as a work of art.