29CM is an online commerce site in South Korea that curates products to fit into an individual’s lifestyle and taste, regardless of the category. The 29CM Brand Experience Design Renewal created a new face, symbol, logo, mobile app and various on- and offline touchpoints to renew product selection, internal organizational culture, marketing and more.

Designed by: Myungsup Shin, JeongQ Kim, Dajung Hyun, Wonsik Joo and Hyeri Yoo for PLUS X

Contact: [email protected] | www.plus-ex.com