The objective of this strategy was to bring order, harmony, a user focus and a consistent brand experience to NCR’s diverse product ranges, which didn’t all share the same design language. The Project Impact design strategy focused on not only creating a new design language but also on providing business benefits, such as enabling greater use of platforms and embedding competitive differentiation into replacement product families.

Designed by: Charlie Rohan, Stephen Swaine, Steven Birnie, Andrew Colley, Marshall Munro, Kwan Lee, Peter Barron, Jaan Lin and Rafael Yepez

Contact: [email protected]