Polaroid Cube packaging houses a tiny action camera designed to appeal to everyone—not just extreme sport fanatics. The clear packaging creates a showcase for the Cube that instantly captures consumers’ attention and imagination with the video camera’s compact size and sporty and playful design.

Designed by: Brett Wickens, Hamish Thain, Monica Gaultier and Clare Rhinelander of Ammunition; HLP Klearfold for Polaroid and C&A Marketing

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