Tony Siebel, IDSA

Director of Design, Kaleidoscope Innovation Tony Siebel is Director of Design at Kaleidoscope Innovation, an Infosys company. Tony balances a deep understanding of the design practice with the needs of business and organizational stakeholders, helping to deliver user-centered design solutions and leading teams and projects in medical, industrial, and consumer spaces. With an unwavering focus on the big picture, Tony continually seeks opportunities to grow beyond incremental improvements in devices, processes, and procedures to deliver solutions that will transform life. While previously working at Ethicon as Senior Industrial Designer, he simultaneously led several projects from front-end through production. At Kaleidoscope Innovation, Tony has utilized his creative and leadership abilities in both industrial design positions and project management roles.

Director of Design, Kaleidoscope Innovation

Tony Siebel is Director of Design at Kaleidoscope Innovation, an Infosys company. Tony balances a deep understanding of the design practice with the needs of business and organizational stakeholders, helping to deliver user-centered design solutions and leading teams and projects in medical, industrial, and consumer spaces. With an unwavering focus on the big picture, Tony continually seeks opportunities to grow beyond incremental improvements in devices, processes, and procedures to deliver solutions that will transform life. While previously working at Ethicon as Senior Industrial Designer, he simultaneously led several projects from front-end through production. At Kaleidoscope Innovation, Tony has utilized his creative and leadership abilities in both industrial design positions and project management roles.

Activities for Tony

Speaker | ID Technique Deep Dive | 2022

Closing the Gap: Designing for Digital and Physical Experiences

This session is a conversation between Ian Sands, managing partner at Pilot Lab, a digital experience design studio, and Tony Siebel, Director of Design at Kaleidoscope Innovation, about how the work we do as industrial designers has shifted to blur the lines between physical and digital experiences.

What unites us as designers, as we embrace new tools and skillsets in a changing industry? How do we build and grow our ID skillsets as digital design becomes an integral part of our work? Are we all really “Product Designers” at the end of the day? Ian and Tony will share their perspectives as leaders of design teams in both digital and physical spaces, and how we can use our superpower as ID generalists to grow our digital design skills to create better, more user-centric, holistic experiences—no matter the medium.

In this session, you will learn:

About the core similarities, differences, and parallels between Industrial Design and Digital Product Design—the impact of UX and UI’s rapid growth on ID, and what unites us all as designers. You’ll unlock what all the different industry terminology really means for you as a practicing industrial designer or design leader trying to integrate digital product design to deliver more holistic user-centered experiences.
What are the key frameworks, skillsets, or perspectives needed by an Industrial Designer looking to grow their Digital Design toolbox, and how to keep up with the growth of Extended Reality and Virtual Reality
How to integrate research thoroughly into the Product Design process—whether physical or digital. How can you better guide projects from a user-centric lens, leaning on research methodologies ranging from heuristic evaluations to usability studies and beyond; how can digital and physical product designers evaluate their designs effectively; and what tools should you be using to make sure your work is really meeting your user’s needs?