Rob Van Varick, IDSA
Principal -Design, Insights, & Strategy
Michael Graves Architecture & Design
With Michael Graves Architecture & Design since 2003, Rob Van Varick, IDSA, passionately believes design has the power to positively impact people’s lives. His mission is to apply the right blend of research, psychology, creativity and strategy so that root causes are identified and the best solution is designed.
Well-rounded solutions require multi-disciplinary input and collaboration. As a partner at MGA&D, Van Varick works with architects, interior designers, product designers, graphic designers, researchers and strategists—all focused on the goal of enhancing the human experience at every scale. Great design is humanistic, familiar, accessible and intuitive.
