Pete Foley
Founder
Pete Foley Innovations
Foley is 25-year Procter and Gamble veteran who has spent the last eight years applying insights from psychology and behavioral science to innovation and design. He is a serial innovator with more than 100 granted or published patents, and has a longstanding passion for innovation inspired by nature.
Foley served on the Bioinspiration Advisory Board to the San Diego Zoo, and his work on biomimicry has been featured in Fast Company magazine.
Unlocking Natures Secrets: Bio-inspired Biomimicry
Whatever problem we face, nature’s billions of prototypes have probably solved it. However, the sheer size of this hotbed of pre-existing innovation can make this feel like looking for a very small needle in a huge haystack.
By tapping into how we naturally solve problems, Pete Foley can help us cut through givens and mental silos, enabling us to more easily see connections between our problems and nature’s solutions. It also can enable surprisingly obvious insights, tapping into nature’s designs to find natural affordances and systems, processes and environments that appeal on a deeply emotional level.
