Client: Dell Computer Corp.

The challenge for Dell was to develop a consistent design language for its commercial product line of portables. The Latitude ID language weaves a consistent theme across three distinctive products and establishes a strong visual separation from Dell consumer portable products (Inspiron). The unique language delivers a look and feel that is familiar and distinctive at the same time.

Contact: Ken Musgrave, IDSA,
(512) 723-3120;
[email protected]

Designers: Dell Computer Corp., M3 Design Inc., Design Edge and Pentagram Design