Borrowing from the timeless architecture of a woman’s compact, this mobile phone opens to reveal a large high-resolution screen and a generously sized keyboard. Since calls are made on this hands-free device with an earpiece, the designers did not have to spend time on the ergonomics of holding the product and could concentrate on balancing size and usability. The robust aluminum shell is graced with jewel-like internal buttons to give it a more precious quality.

Contact: Mark Delaney,
Samsung Design Europe,
+020 7841 4888;
[email protected]

Designers: Samsung Design Europe, United Kingdom