Client: Polaroid Corp.

Polaroids have always been a hit at slumber parties and now the phenomenal success of this slim updated instant camera proves they are still party animals. Holdable and hip, this camera breaks boundaries in photographic technologies to deliver a mini-scale image with a sticky back that becomes an instant stick anywhere image. Its manual operation is simple and fool-proof yet allows young users to play with three light control settings.

Contact: Scott Underwood, IDEO,
650.289.3409;
[email protected]

Designers: Polaroid Corp. and IDEO