Client: OXO International

OXO decided there was room in the non-stick market for a higher quality utensil that is meant to be displayed. The company added its signature rubber good-grip design but addressed other issues observed during research. The OXO tools are a half-inch longer to put more distance between the user and the hot pan. More nylon was added to prevent warping when left in a boiling pot.

Contact: Penni Bonaldi,
Smart Design LLC,
212.243.8514;
[email protected]

Designers: Smart Design LLC