William C. Bullock

William C. Bullock, FIDSA | University of Illinois Urbana-Champaign

IDSA SAGE Chapter Chair
IDSA National Education Counci
Inducted into the Academy of Fellows

William Bullock is Professor of Industrial Design and Director of the Product Interaction Research Laboratory (PIRL) and the Design for Energy and Environment (DEE Lab) at the University of Illinois Urbana-Champaign (UIUC).  PIRL and DEE Lab link education and design research in the classroom where advanced students from engineering, design and marketing collaborate to conduct product development studies for industry.  

As an affiliate faculty with the Illinois Sustainable Technology Center (ISTC) his current research focuses on design for the environment and development of sustainable product designs. At ISTC he is helping build the Sustainable Electronics Initiative (SEI) a consortium dedicated to the development and implementation o f more sustainable systems for designing, producing and remanufacturing and recycling electronic devices.  (www.sustainelectronics.illinois.edu). He has taught undergraduate and graduate courses in product design and development for over three decades and recently developed the first course at the university on sustainable product design.

This past year he collaborated with engineering colleagues to develop a new course on the topic of electronic waste (E-waste) and organized the annual international electronic waste (E-waste) design competition (ewaste.illinois.edu). His career spans three decades as an academician, administrator and practitioner and includes the direction and advancement of industrial design programs at the University of Illinois Urbana-Champaign, Georgia Institute of Technology and Auburn University. He is an active Fellow in the Industrial Designers Society of America and a National Association of Schools of Art and Design accreditation evaluator.  Bill has served on the IDSA National Education Council several terms and is current Chair of their Sage section and Vice Chair of the Design Foundation.