BILL HORAN Creative Director of Interaction Design Bresslergroup
Bill Horan is the Creative Director of Interaction Design at Bresslergroup. His background in graphic design, branding and advertising has given him a uniquely holistic perspective on crafting user-centered product experiences. For more than fifteen years, Horan has been applying these fundamental design and communication principles to the field of interaction design. At Bresslergroup he leads the Interaction Design (IxD) team to create world-class software, mobile and integrated touchscreen experiences, often working in tandem with research, industrial design and engineering disciplines.
This Usability Design/UX workshop will expose participants to parallel development of physical and digital interactions. Team members will execute on insights drawn from Workshops 1 and 2, the requirements translation of Workshop 3 and the synthesis of Workshop 4 in designing the interaction experience for the proposed solution. These designs will be built in the form of low-fidelity digital prototypes that will form the basis for subsequent Workshops 6 and 7 – IFU development and usability testing.
This hands-on workshop will focus on sketching out the proposed interaction design, determining the appropriate level of fidelity to get the job done, and building the prototype. We will consider factors such as determining the extent to which user tasks need to be represented in the prototype in order to facilitate stakeholder buy-in and user feedback.
Case Study 4 | Concept Synthesis: Industrial Design & Usability Engineering SEAN HÄGEN, IDSA
The Concept Synthesis workshop will continue the infection control case study track established in the previous workshops. A charrette style group session will synthesize conceptual design proposals from the user requirements and design inputs articulated in the Insight Translation workshop. The group will systematically develop concepts that incorporate industrial design and usability engineering criteria addressing potential use error modalities, the UFMEA and innovation opportunities. Workshop participants will learn methods to bridge from what the user needs to how those needs will be materialized in the context of Design Controls.
SEAN HÄGEN, IDSA Principal, Director of Research & Synthesis BlackHägen Design
Sean Hägen earned a Bachelor of Science in Product Design from The Ohio State University’s Industrial Design program with an emphasis on human factors engineering. Since founding BlackHägen Design in 1995, he has led medical design and usability research projects across eighteen countries. Hägen's current focus at BH is in the management of the user research and insight translation phases of medical product development. He is an active contributor to the development of domestic and international usability standards. Hägen was the former IDSA Medical Section Chair and is currently the Vice President of Sections.
This Contextual Inquiry Workshop primarily focus on how to conduct contextual inquiry in an extreme environment where reality surpasses imagination. We will walk through the general process of executing a CI study followed by an examination of its specifics within an Emergency Department. We will discuss the inherent challenges of patient enrollment and patient consent. Other topics will include access, proper conduct on site, field work preparation and data analysis.
MARY BETH PRIVITERA, IDSA Associate Professor, Biomedical Engineering, Medical Device Innovation & Entrepreneurship Program University of Cincinnati
Mary Beth Privitera is co-developer and faculty in the Medical Device Innovation and Entrepreneurship Program at the University of Cincinnati. She is an associate professor of Biomedical Engineering and instructor of Industrial Design. Privitera is a member of the Association for the Advancement of Medical Instrumentation Human Factors Committee, American Society of Engineering Educators, Product Development and Management Association and Design Management Institute. She has been associated with more than 30 product releases, holds five patents and several provisional patents. Additionally, she has published and lectured on a variety of topics, including collaborative design, surgical techniques and human factors. Privitera received her bachelor's in industrial design from the University of Cincinnati in 1985 and master's of design in 1995. Current research/design efforts include human factors in interventional therapies modeling human-device interactions as they translate into clinical actions.