Michael Caston, IDSA | Metropolitan State University of Denver Faculty Advisor to student chapter of IDSA
Michael Caston received his Master's of Industrial Design in 2008 from North Carolina State University and his Bachelor of Arts in Psychology from the University of North Carolina at Chapel Hill in 2002.
Risky Business: Getting hired, Getting heard, Moving on JOSH BUESSELER
Design is risky business. We ask companies to invest in us to make their dreams a reality. Understanding why companies perceive design as risky, how all projects involve risk, and how to mitigate risk for you and your clients are crucial to your career success. Josh Buesseler will share insights from his varied career to talk about tools and techniques that can help recent graduates and seasoned professionals manage and advocate risk-taking, and determine when it’s time to make a change.
As founder and principal of Delicious, Josh Buesseler has created products for diverse activities and environment, from alpine summits to home kitchens. Drawing from his experience as a consultant and an in-house designer, his strategy-driven, collaborative approach builds bridges between marketing and engineering. His passion for creating innovative, brand-defining experiences helps clients turn challenging risks into repeatable successes.
Evonik is not only one of the world leaders in specialty chemicals; we’re also a creative partner to both customers and designers alike. As a technology leader with decades of experience in high-performance polymers, we provide solutions and materials specially geared to your design applications.
Design It, Build It, Fund It... Don't Forget to Protect It! CHARLES MAURO
Design patents, which have traditionally been seen as a second-rate intellectual property (IP) option, have recently become primary IP assets of major corporations because of a USPTO statute allowing for the plaintiff to take all of the defendant's profits related to the patented design, if infringement is found. In the recent Apple v Samsung litigation, $1 billion, over 90 percent of the original awarded damages, came from infringed design patents. In this session, we will discuss how design patents and IP frameworks overall might or will impact new crowdsourcing and crowdfunding development methodologies like Kickstarter, Quirky, Indiegogo, Thunderclap and others throughout the stages of building, designing and funding a project.
Charles L. Mauro, CHFP is President of MauroNewMedia, a New York-based consulting firm founded in 1975 specializing in usability engineering, user interface design, product design and usability testing. Mauro has been retained as an expert witness in over 75 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from HFES, ACM, AIGA, IDSA and NASA. He holds a Bachelor’s in industrial design from Art Center College of Design and a Master’s in human factors engineering from NYU.
Industrial (Design) Revolution: From Spoons To Smartphones Strategic Considerations for Product Design IP Protection and Enforcement CHRIS CARANI
In the worldwide battle royale between consumer tech titans Apple and Samsung, design rights have taken center stage. In the US, a jury recently awarded Apple $1.05B, representing at the time the largest US patent infringement damages award of all time. The lion’s share of the award relates to Samsung’s infringement of US design patents. In the wake of this blockbuster verdict, companies and designers the world over are taking a second, hard look at design rights. In this session, leading design patent attorney Christopher V. Carani will discuss the US Supreme Court’s 1871 design patent case Gorham v. White (spoons) and also the on-going battle of Apple v. Samsung (smartphones). He will discuss cutting edge concepts for protecting not only traditional industrial design, but also graphic user interfaces and icons.
CHRISTOPHER V. CARANI, Esq. Partner McAndrews, Held & Malloy
Christopher Carani is a partner at the intellectual property law firm of McAndrews, Held & Malloy, where his practice centers on protecting and enforcing design rights. Carani formerly chaired the American Bar Association’s Design Rights Committee and also the American Intellectual Property Law Association’s Committee on Industrial Designs. He received his JD from The University of Chicago and his BS in Engineering from Marquette University. He is a frequent contributor to CNN on intellectual property law issues and is often called upon to provide comment to other media outlets, including The New York Times and The Wall Street Journal. Away from the law, Carani is a studied jazz musician playing upright bass on the Chicago jazz circuit.