BRYCE G. RUTTER Ph.D., IDSA Founder & CEO Metaphase Design Group, Inc.
Dr. Rutter is a renowned specialist in ergonomic product design and is the leading worldwide expert in the design of handheld products. His work ranges from robotic surgical systems, surgical instruments & devices to smart phones, computer input devices & wearables through to food & beverage packaging, and beauty & personal care products. His company, Metaphase, has and continues to define new product categories, rejuvenate sleepy brands and develop breathtaking design innovations that fit like a glove for several of the world’s most prestigious and influential brands and scorching start-ups. As a thought leader in ergonomic design, Dr. Rutter has been profiled and interviewed by major media including the Wall Street Journal, CNN, CTV, CITYTV, The Chicago Tribune, The Ottawa Citizen, The Toronto Globe & Mail, Lexus Magazine, Appliance Design, Oprah’s O-Magazine, Metropolis, Business 2.0, and Businessweek. Dr. Rutter has received over 75 international design excellence awards, and been awarded over 100 patents.