This research initiative identified the company’s target consumer, enabling it to reshape the Li-Ning brand, modernize its story, and create a new product and service architecture and strategy. This allowed Li-Ning to craft a distinctly Chinese experience for a new generation.
The Jabra PRO 9400 series hands-free headset brings together the growing number of voice communication streams, namely desk phones, soft phones (voice-over-IP services) and mobile phones. The user interface enables fluid management of the busy professional’s communication streams, calls, contacts, sound levels, set-up and other controls.
Available in single, double and triple models, the shampoo and soap dispenser can dispense a wide array of bath products, eliminating messy bottle clutter. Its sophisticated pump mechanism gives the user precise control over the amount of soap dispensed. It attaches to the wall with silicone glue—no drilling required—and contains a large, refillable reservoir.
The TuneBase with Hands Free allows users to answer calls on their iPhones, hands-free, and to listen to all their digital content through their car stereos. The adjustable design of the cradle securely holds all sizes of iPhones and iPods without removing their protective cases. A USB port allows simultaneous charging of one additional device.
NOMAD Pro is an advanced, handheld dental X-ray system. Its lightweight cordless design improves radiography speed, convenience and efficiency. It is safe enough for the operator to stay chair side with the patient, making it ideal for both the conventional office setting as well as for humanitarian, nursing home or other remote uses.
The Solar Light Prototype facilitates teaching design and prototyping skills to the future designers of the developing world at the International Development Design Summit. Since the majority of them are not designers or engineers—they may be pastors, doctors or bike mechanics, for example—they first must spend a day learning about design before they embark on solving pressing and difficult problems in the developing world.
The eBeam Edge transforms ordinary whiteboards into fully-featured interactive whiteboards for classrooms and conference rooms. Using infrared and ultrasound, the eBeam Edge tracks the precise location of an interactive stylus on the board, allowing users to create notes and diagrams while navigating within and capturing sections of web sites and applications.
The container design for Snox, an easy-to-use system for fitting tire chains, reflects the product’s innovative properties for instant point-of-sale communication. Additional design requirements resulted in a case that is easy to carry, protects the contents from being damaged, is aesthetically appealing, and is easily stacked for retail displays and trade show booths.
This Wi-Fi router uses the Internet as a potable router. It supports various Internet-enabled devices, such as a laptop, iPod or Nintendo DS, allowing users to share an Internet connection with up to seven people. Its circular footprint and soft texture are a welcomed departure from the ordinary boxy look of most conventional routers on the market today.