Fabienne Münch is the Chair of Université de Montréal Design School. UdeM Design School places human values, responsible critical thinking and research projects as foundational elements of tomorrow's designers education. Prior to this position, Fabienne was Director of Ideation for the design driven furniture leader Herman Miller Inc., a think tank that synthesizes user needs research, future trends and business factors into concept explorations, charting paths for potential innovations.
Welcome to IDSA’s 2014 Western District Design Conference, Running With the Bulls: Smarts, Bravado and Risk-Taking in the Global Outdoor Industry.
Imagine experiencing the adrenaline rush of a lifetime as the starting rocket launches and you’re pursued by 1,500 pound bulls stampeding directly behind you. What you need are cool nerves, quick reflexes and a clear understanding of the enormity of the task at hand. It’s a demanding, fast-paced enterprise and it’s not for the faint of heart. However, the rewards of success can be great indeed.
At IDSA’s 2014 Western District Design Conference, a fantastic group of featured keynotes and other top-notch presenters will inspire us to Run with the Bulls. We’ll examine the current design culture and dive into issues that designers face both domestically and internationally when they strive for perfection while simultaneously being told to fail hard, often and fast. You may just be starting out in the industry, but expectations are high. Our experts will share some thoughts on how you can best position yourself to innovate and exceed these expectations.
In particular, we’ll discuss how you can:
Master the fundamentals before rushing off to the design table while still staying competitive in this most competitive of design fields;
Avoid the danger of jumping into design solutions prematurely before you really have a chance to understand the problem;
Prepare yourself for the challenges ahead and take measured risks that bring tremendous rewards; and
Knock it out of the park the first time at bat while also daring to test your prowess and take chances.
Held April 5 in Denver, the conference will include practical workshops led by some of the top minds in the design industry, along with in-depth discussions on what it takes to make it in the industry. In addition, we have some cool activities planned, including: pre conference event; Student Merit Awards; Saturday Night Industry Party; Internship/Job Interviews.
You can expect an unforgettable conference with inspirational talks by some of the best designers in the industry, incredible networking opportunities and fun and engaging social functions. And be sure to include some extra time in your schedule to take advantage of all our great state has to offer—Breckenridge, Vail, A-Basin, Winter Park and other unforgettable ski/snowboard destinations are all within a couple hours of the city.
I look forward to seeing you in Denver on April 5!
Bright Product Development collaborates with your team to design profitable products for your business — in fields that range from tablet computers and home appliances, to pet toys and sports equipment. Founder, Bailey Briscoe Jones, has product design experience in the United States and previously in Scandinavia, based in Copenhagen.