As “Human Factors” and “Human-Centered Design” can sometimes feel more like buzzwords than concrete topics, this workshop will allow attendees to develop tangible examples of how these concepts actually come together in a real design process.
This hands-on workshop will explore how instructions and packaging sometimes mislead patients into unnecessary errors making their experiences with in-home medical products more complex, and sometimes more dangerous, than anticipated. Demonstrations will show how research can inform iterations of the design while improving safety and understanding.
As we are invariably buried beneath deadlines, sometimes certain components of a product development cycle are cut in order to rush projects along. Attendees will be better prepared to discuss the merits of the design process by building the vocabulary they need to ensure the vital stages of iterative design do not get removed from the process.
Hannah Duffy is a UX specialist at GfK Custom Research’s downtown Chicago-based office. She often focuses on user research in the healthcare industry, conducting and planning both formative and validation studies. Some of the products involved in these studies are often injection devices, dosing applications, diabetes managers, wearable medical devices and instructions for use. She not only conducts research but also contributes to team redesign workshops and develops visual mock-ups to describe the need for product changes. Duffy has served in the IDSA Chicago Chapter for over two years as Social Chair and currently serves as IDSA Chicago Secretary. She studied industrial design at the University of Illinois at Chicago.
Through a deeply personal account of her own mother's battle with Alzheimer's, Carol Shillinglaw explains difficulties that families encounter adapting to a loved one's chronic illness. Using humor and perseverance as tools, her family members attempt to make the most out of the new roles they must assume to adapt to changing dynamics. Recognizing the frightfully negligible support available to nonprofessional caregivers, Carol has actively pursued opportunities to convene the broadest possible set of perspectives in solving this complex challenge. This moment of need is a tremendous opportunity for policymakers, entrepreneurs and designers alike to explore and provide solutions, ranging from the personal and spiritual to the bureaucratic and national.
CAROL SHILLINGLAW, A/IDSA Director of the Growth Incubators Team, Global Design GE Healthcare
Carol Shillinglaw has been with GE Healthcare for over 21 years, serving in roles spanning sales, services, business development, quality and design & user experience. She is currently the Director of the Growth Incubators team in Global Design, which she founded to develop big ideas and bring together disparate partners to help turn them into actionable business propositions. Most recently she has been focused on the underdeveloped area of nonprofessional caregiving of the chronically ill and is an activist in the diagnosis and treatment of victims of brain disease (i.e. Alzheimer’s) and the family members who care for them.
This year, IDSA's International Conference and Education Symposium is exploring Exchanges of all kinds, including the exchange between art and design. Join the discussion starting on Wednesday, Aug. 13 at the 2014 Education Symposium where educators and academics will be talking about current research topics and relevant design issues.
BETH LORING, MS, CHFP, Vice President of Research and Usability Farm
Beth Loring manages all aspects of research and usability at Farm. As a human factors specialist with 25 years of experience in product design and usability, Loring is an expert in methods for user requirements gathering, user interface design and usability testing. She has worked on the design and evaluation of a wide array of medical products. She assists clients with planning and executing usability engineering programs for agency compliance. Recent clients have included Abbott, Animas, Baxter Healthcare, Cardinal Health, CryoCath, Ethicon, GE Healthcare, J&J, Medtronic, Philips and Roche Diagnostics. She holds an MS in engineering design from Tufts University and is a certified human factors professional. She has authored over twenty-five publications and is co-author of the book Moderating Usability Tests: Principles and Practices for Interacting with Joseph.
Laurie Reed is Director of Research and Usability at Farm and a senior human factors engineer with 14 years of experience. She specializes in usability testing, user research, contextual interviews, anthropometric/ergonomic analyses and product safety/hazard analyses. At Farm, Reed has recently led or moderated multiple usability validation tests for FDA submission. She also specializes in recruiting participants for various user research studies across the US and abroad. Reed has worked for clients such as AcelRx, Medtronic, J&J LifeScan, Animas, Gamma Medica, Ethicon Endo-Surgery, Smiths Medical, Philips Healthcare, GlaxoSmithKline, GE Life Sciences, Grove Instruments, MedlinePlus, National Library of Medicine and NinePoint Medical. She holds a BA in human factors engineering from Tufts University.
This panel discussion will focus on current practices for seeking IRB approval for various types of research including generative research, preference testing and formative and summative usability testing. We will explore the IRB issue with current practitioners from industry, consulting and healthcare institutions to understand ‘the lay of the land.’ Audience members can expect to learn different approaches to obtaining IRB approval and in what situations IRB oversight is considered a requirement. Additional topics will include the increasing difficulty of obtaining permission to enter hospitals to conduct research and bureaucratic obstacles that researchers face when planning such projects.
Creative Destruction: Design as an Agent for Change in Complex Systems LORNA ROSS
Managing the inherent risk of innovating complex systems, groups typically favors additive rather than subtractive concepts. Universally, there is greater tolerance for innovations that promote additional elements than those that challenge the value of existing ones. Complex systems grow increasingly complex simply because of the risk in destroying things. These systems tolerate huge redundancy and inefficiency to maintain the status quo. Design, like science, is a tool for understanding as well as for acting. It offers us a process by which complex and confounding issues can be examined and understood from intersecting perspectives. It acknowledges the inherent contradictions and tensions present and examines the ecosystem of relationships rather than the discrete parts. In doing so, it draws a picture of the emerging system and amplifies our capacity to imagine it.