Brief: SkyCaddie’s ground breaking rangefinders have revolutionized the way serious golfers approach the course; GPS data and information on thousands of courses around the world provide them advanced support for their games. The SGX Rangefinder has become a favorite in the industry but was in need of a new design language to communicate its cutting-edge technology and sophistication and keep SkyCaddie a leader in their market with a premium proposition.
It’s never been easier to develop a prototype and get potential customers excited about a design. But turning passion and concepts into finished products at consumer scale is still really difficult. Matthew Sargeant of Hatch Hub aims to help designers through that process to create amazing products that have real meaning.
Matthew Sargeant grew up surrounded by high-quality art and craft working in his uncle’s shop in Australia. His lifelong interest in the way things work resulted in a PhD in Aeronautical Engineering from Cambridge University, but he never gave up his passion for design. After spending five years working at McKinsey & Company helping companies redesign, reengineer and ultimately relaunch products, he wanted to apply his learnings to the field of industrial design. Sargeant started Hatch Hub with the aim of leveraging modern production techniques to create great products that would otherwise never come to life.