New technologies are at play in the industrial evolution. Access to design is becoming widespread and the ability to innovate is being challenged. At the center is the Cloud, fueling a new era of collaborative, massively distributed product design. Learn how these changes will impact your day-to-day work and how you can take advantage of them.
Thiago Costa is the co-founder and CEO of Lagoa, a web-based platform for 3D visualization and rendering. Costa founded Lagoa with the vision of making professional quality 3D tools accessible to everyone via the browser. Originally from southern Brazil, he started his career as a programmer and mechanical visualization artist and entered the digital content creation industry working for broadcast television. In 2007, Costa moved to the US to work in the advertising (Nike, GM, Fox, Discovery Channel, Microsoft) and film industries before moving to Montreal to join Ubisoft as Lead Technical Director. With a broad set of skills, he realized the need for an integrated physics solver and built Lagoa MultiPhysics in 2010. The teaser video gained millions of views in days and was subsequently licensed to Autodesk.
Though a reliance on the digital process is something Rory White has come to terms with in a professional realm, with his personal work he’s experimenting with processes that reincorporate an analogue step or two and restore an element of uncertainty to the final product. Re-photography of tape transfers, miniature sets constructed from photographs and a revisitation to the camera obscura are a few of the tricks White has incorporated into the digital process to restore some analogue interest. The results are once again unpredictable and inspire him like when he first saw a picture emerge from a bath of developer in the dark room.
Rory White, aka RORSHAK, is a conceptual photographer who is advancing his affinity for future dystopian science fiction novels, spaghetti westerns and claymation Christmas specials with a camera. With a belief that failures are essential to success, his shoots incorporate a high risk, high return segment by design, and are sometimes completely built around an uncertain experiment. White served as the feature photographer at Elvis Presley's Graceland on the Next Superstar television show, enjoyed the spotlight in Popular Photography magazine for his tape transfer series, and is the only person to photograph a durian-headed, meat-armed man escaping a blazing, toxic chemical depot.
Lisa Endress, who joined IDSA as an intern in June 2013 fresh out of Messiah College in Mechanicsburg, PA, recently made the leap to the Society’s full-time staff as Marketing Coordinator.
Her core responsibilities include supporting all marketing efforts by assisting with all informational and email outreach, improving social media presence on LinkedIn and writing copy for all email blasts.
At the end of 2013, Beverly Kalamba joined the IDSA staff to support the International Design Excellence Awards (IDEA) program. Early in 2014, her role has expanded to exploit her background in events management.
Officially listed as IDSA’s Program and Conference Coordinator, Beverly is the point of contact for all previous and prospective IDEA participants where she assists those who have inquiries about how to participate in the awards program. She also helps conduct research on potential catering, locations and travel accommodations relating to IDSA’s conferences.