Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
The Perfect Strom: Taking a Stake in Your Client’s Dream TOR ALDEN
High technology medical and consumer medical start-ups are on the increase and often have difficulty raising capital in the early stages. Tor Alden, Principal of HSD, will discuss the various paths HSD assists their clients to connect with funding opportunities through collaborative relationships, strategic alliances and investment equity opportunities.
Tor Alden is a principal and CEO of HS Design, Inc., a New Jersey based, ISO 13484 certified, product development firm specializing in medical and consumer healthcare markets. The firm’s 40-year expertise in product design centers on solving complex usability and system problems for medical devices, high-technology products, and new ventures. Alden’s experience includes more than 25 years in product design, during which he has received over 30 patents and multiple design awards including MDEA, IDEA, CES Innovations and Good Design. He is actively involved in the product start-up community with a focus on next generation medical systems. His latest passion is tapping into tech transfer at universities and start-up communities to co-develop and incubate complex systems and technologies to the point where venture funding is obtainable.
RitaSue Siegel is the founder of RitaSue Siegel Resources, influencing at the intersection of design, business, media and education. One of 30 global creative leaders chosen to participate in INDEX in Copenhagen, on the Board of the Rowena Reed Kostellow Fund at Pratt, formerly on the DMI Board and the 2011 recipient of the IDSA Special Award, Siegel has “touched virtually every American industrial designer through her speeches, workshops and placements.” She has a BID and an MID from Pratt. Her firm has been retained for searches in graphic, industrial and interior design and architecture, academic administration and faculty, design research, strategy, user interface, customer experience and service design and related practice areas such as product development and innovation, strategic consulting, design organization assessment, operations, project management and sales and marketing for design consultancies.
ANTHONY MOSCHELLA Vice President of Product MakerBot
Moschella works with MakerBot’s team of engineers to design tools for the manufacturers and creators of tomorrow. A passionate engineer, hacker, maker, teacher and 3D printing advocate, he works to help bring the disruptive technology of desktop 3D printing to the masses. In addition to his enthusiasm about the power of personal fabrication, Moschella brings more than a decade of consumer product design experience. Before joining MakerBot, he developed ultra-low power wireless sensors, high performance automotive simulation tools and embedded robotic systems. He holds multiple patents and has written for a number of technical publications in several industries. Moschella holds holds a ScB in Electrical Engineering from Brown University and an MS in Computer Engineering from the Georgia Institute of Technology.
We aim to promote such selfless activity both in and outside of the Sections. SAGE seeks to expand our membership’s awareness of such exemplary people, encouraging and thanking them for benevolently giving of their time and talent across our multi-disciplinary community. Their quiet voluntary outpourings have elevated the quality of our own experience as members, concurrently elevating the public’s perception of our profession.
New York’s next mayor will need to address a number of critical challenges facing the city. This report spotlights 15 innovative policies from cities across the U.S. and around the globe that could serve as a model.
by Neil Kleiman, Adam Forman, Jae Ko, David Giles and Jonathan Bowles