Steve Sato

Steve Sato, IDSA | Sato and Partners

Steve Sato works at the intersection of Design and Business.

Work

- Sr Manager, Design Strategy & Operations at Hewlett-Packard
- Experience & Design Architect at Hewlett-Packard
- Customer Experience Strategy & Planning Consultant at Hewlett Packard

15 years experience as a consultant to executives and middle managers in developing customer research, customer-centered strategies & plans, product/service design and organizational systems to implement plans. All co-created with clients and wherever possible leveraging clients' existing systems to maximize adoption. The goal is to bring more (but not exclusive) customer focus to making business decisions, thus creating wins for customers and wins for the client.

Education

- Illinois Institute of Technology
- Northwestern University
- University of Illinois at Urbana-Champaign

Specialties

Problem Solving and Decision-Making Approaches that Triangulate Value to Customers with Benefit to Company
- Innovation Experience Design Strategy & Planning
- Innovation Experience Design Management
- Change Management
- Organization Design
- Management Coaching Lite

IDSA Contributions.

In 2009/2010 Steve worked with the IDSA Board of Directors Sam Lucente, Alistair Hamilton and Clive Roux as the lead on creating IDSA's new Strategic Business Plan and planning process.

The society is indebted to Steve for the great work that he did to reach a clarity and definition of purpose that has not so far been achieved as can be seen by the results of IDSA through 2010.

Steve was guest editor for IDSA's "Innovation" Magazine - Design of Decade/Design in Business issue - Winter of 2010 edition; understand it is in circulation now.

For more information on Steve and his company click here.

To read his articles for DMI click here.