While 35 million people of all ages in North America suffer from measurable hearing loss, only one in four have resorted to the use of a hearing aid. That’s over 26 million people living with a sensory handicap; that’s over 26 million potential customers for hearing aids. The obstacle was obvious—the solution wasn’t. Starkey Laboratories tapped Stuart Karten Design to find that solution. The result altered the landscape of the hearing aid industry—and millions of lives for the better.
The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.