Primary Techniques for Concept Generation in the Product Development Process
Kevin Reeder, Assistant Professor, Industrial Design Program, Georgia Institute of Technology
The paper/presentation will describe the two most critical elements of creative problem solving within the concept development process: problem definition and criticism of the concept. The paper describes the value and the need for the Industrial Designer to generate innovative solutions to the design problem and the importance of creative problem solving techniques in fulfilling that goal. The paper describes the importance of clearly defining the design problem when the Industrial Designers is generating conceptual solutions and the necessity to withhold criticism during the concept generating process. Failure to follow these two practices will surely lead to difficulties in generating salient concepts. The paper uses two examples from industry to support this premise and examples the use of techniques to aid the definition of the design problem and control the premature criticism of the design concept.