Pam Nyberg, IDSA | Scary Stylists and Tragic Haircuts: Helping People Overcome Past Traumas By Designing an Epic Hair Experience
2012 IDSA Midwest Design Dialogue Conference
About the Talk: As the design field expands its focus from crafting beautiful objects to developing compelling experiences, teams need to delve more deeply into understanding processes from the perspective of multiple audiences. By applying appropriate frameworks throughout the design process, teams can quickly highlight people’s pain points, prioritize areas for concept development and create integrated product, service and brand offerings that serve multiple stakeholders. In this session, the power and flexibility of the experience journey framework will be explored within the context of getting a hair cut in a new town.
About the Speaker: Pam Nyberg, IDSA is the director of strategy at Thrive, an Atlanta-based design and innovation consultancy. She has 15 years of global consulting and corporate experience in human-centered design, strategy development, design education and design management. During her career, she’s led research, strategy, product and platform development projects for employers including Whirlpool, Doblin, Procter & Gamble, Newell Rubbermaid and IDEO. Her design-related client list has included companies such as HP, McDonalds, Microsoft, Eli Lilly, Pepsi, Philips, Steelcase, Boeing and SK Telecom.
Run time: 14:46