An Outlier, a Rebel, a Willing Posse and Their Story

An Outlier, a Rebel, a Willing Posse and Their Story

Brian Davies, Jonathan Lowry, Ryan Rosensweig | University of Cincinnati

Foreword

As new machinery and software enable the next generation of great inventors to imagine and
prototype new concepts, they need a new type of advisor, one who can help them transform a
great idea into something breakthrough. This takes more than a SWOT analysis—design schools
need to step up to the plate. Twenty years ago, personal computers and the internet opened
new opportunities for overnight‐businesses. Entrepreneurs dove headfirst with new ideas, but
often struggled to reach their potential without an experienced advisor—business schools
moved to fill that ongoing need. There is no multi‐billion dollar DIY market through inventors
alone. DIY as a means of self‐expression falls short of market capitalization without the vision
and ability to empower and engage customers.
The story we have to share is of the University of Cincinnati’s College of Design, Architecture, Art
and Planning’s forward stance on leading breakthrough innovation. And entirely by coincidence
it is the right‐brained version of our neighbor Xavier University’s Williams College of Business’
new Xavier‐Launch a Business Competition [X‐LAB]. The X‐LAB slogan is, “You bring the creativity
and passion. We supply the business expertise.” While the areas of expertise are shifted, we
have the shared objective of “turning concepts into reality.”

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