Home
Industrial Designers Society of America - IDSA
  • News
  • Awards
  • Events
  • Media
  • About
  • Chapters
  • Sections
  • Education
  • Careers
  • Design Foundation
  • Advertise / Sponsor
  • MYIDSA
  • Join IDSA
Innovation | designBytes | Contact
Home › Oral B CrossAction Toothbrush

Oral B CrossAction Toothbrush

While one of the simplest devices used in our daily health regimen, the toothbrush holds a position of prime importance. Dental health has a bearing on the health of the entire body and the better the brush, the better the teeth and gums. OralB’s seemingly simple redesign of the typical brush improved effectiveness to virtually make all previous designs obsolete.

The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.

 

 

Share this
in
  • IDSA
  • Public
  • Catalyst Case
  • Catalyst
  • Catalyst 2011
  • Lunar
  • Lunar Design
  • Login or register to post comments
Submitted by askkurthow on October 13, 2011 - 2:00am

Dave Starr
Michael Prince
Vincenzo Iavicoli
Austin Blough
  • Submit your Member Bio
  • more ...

Remembering Arnold Wolf, FIDSA 1927-2013

Tracking Progress on the Patent Law...

Paul Hatch On the 2013 International...

  • more ...

  • Firm and Vendor Directory

  • Create new account
  • Request new password