Cool Hunting and Other Opportunities
Professor David Weightman and Dr. Deana McDonagh
School of Art + Design | University of Illinois, Urbana–Champaign
Awareness of the value of good design is at an all-time high. Good design is recognized as a major differentiator in ensuring product success in a crowded global market and evidence abounds that more people in business or society understand that.
“Even Wal-Mart gets design, evidenced by a shift from everyday low prices to strategies to lure higher income customers more interested in value. Smiley bites the dust.” (Business Week, 2006)
Bruce Nussbaum, a design champion in his role as an editor at Business Week, speaking at the Design Impact conference at University of Illinois, Urbana–Champaign, in March 2005, proffered the view that design education lagged 10 years behind current practice. This paper explores the new landscape of design and what we might do about Bruce’s concerns.