can manage complex and innovative environments from a human perspective
André Liem, Li Suping | National University of Singapore
For the first time, the Department of Architecture offered a four year Bachelor's of Art (Industrial Design), BA(ID) course in 1999. The structure of the course was tailored on the existing Bachelor's of Arts (Architecture) BA(Arch) undergraduate program characterised by extensive design research and studio activities. In both programs, the teaching of design methods and processes is essential to facilitate break-through thinking.
If not mentioned, for various successful innovative projects, it was not clear whether, these have been completed by an Architect or Industrial Designer. This situation has led to the search and investigation in the strengths and weaknesses of this fuzzy process.
The Fuzzy-Boundary Designer is a kind of coordinator, facilitator and leader, who integrates a host of formal, technical, social and economic problems that arise in correlation with the product or building. As a leader, he/she should approach design within its full socialpolitical context, other than from a merely techno-aesthetic viewpoint. He could be an Architect or Industrial Designer, who takes on this new perspective. He does not have to be an expert in each field of Marketing, Architecture or Engineering, but should have the ability to drive innovation from multiple perspectives. His/her philosophical, methodological and creative way of thinking should lead to better-defined problems and value-added solutions in Architectural and /or Product Design and Development.
From an Industrial Design perspective the Fuzzy-Boundary Designer is expected to champion design and development by substituting the decision-making power of the Marketeer, while capitalising on the human aspect of design and customisation. From an architectural viewpoint, aspects such as system, environment and holistic-integration are essential ingredients for this new type of designer. As a coordinator and integrator, he/she should look upon general theory of design as a dialectical process of contradictions.
This paper discusses the feasibility of a new integrative design approach to structure and facilitate the design activities where Architecture and Industrial Design overlap. The approach emphasizes on the integration of environmental and ergonomic aspects in the design of systems and products. This new approach towards managing design should elevate the status of the industrial designer and architect through the adoption of a more leading role in the design process.
Present working methods of the Architect and Industrial Designer will be researched, evaluated and compared to derive at criteria for the development of a new value-added process, which stimulates leading and innovative solutions in "DESIGN". Methods of research include mainly literature review of completed design projects, which have been undertaken by architects and Industrial designers. Case studies of three different pairs of products will be discussed from an Architectural and Industrial Design point of view.