The MiniMed insulin pump was clearly the best on the market, yet lost its grip as diabetics risked their lives rather than use it. It worked perfectly. But adoption was plummeting. The company was in trouble. It took innovative and empathetic design to crack the mystery and bring the company back from the brink.
The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.