Methods and Means | 11-11:30 am | McColgin

Breakout Title:
The Frontier of Persuasive Design
DAVE McCOLGIN

Traditional design approaches relying on business goals and existing user needs are failing us. They fail to account for the often irrational choices and behaviors that are the product of numerous subtle influences on all of us, and they fail to account for our ability to move people from their current patterns. Now, multiple disciplines are sharing their knowledge to explore the mechanics of influence. One of them is known as “Persuasive Design” – an approach to creating strategies and experiences that aim to deliberately change behavior for personal or community goals. In this session we will explore several business cases from industrial and interactive design with successfully implemented persuasive design techniques, outline key questions that can be applied to design problems and look at where the field may go in the future.

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